DataOps Group's Insights and Case Studies

Navigating the First 90 Days as a Revenue Operations Leader

The Customer Churn Blindspot 83% of Companies Miss

The Data Truth Gap: Why Most Marketing Teams Aren't Truly Data-Driven

The 10/80/10 Rule: Why Your Marketing Attribution Model Is Wrong

The "Ideal Customer Profile" Myth That's Killing Your Growth

Your Sales Team Isn't Ignoring Marketing Leads (They Just Don't Trust Them)

The Silent Sales and Marketing Divide That's Costing You Untold Amounts

Audio and Visual Equipment Wholesaler: a Case Study in Data-Driven Transformation

Multi-National Line Specialty Insurance Provider

The $1M Customer Segmentation Mistake Nearly Every B2B Company Makes