Marketing Data Management and Analytics
From chaos to clarity
Is Poor Data Quality Undermining Your Marketing Decisions?
For many marketing teams, the reality of data management is far from ideal—messy data scattered across multiple systems, inconsistent naming conventions, and an inability to clearly demonstrate marketing's impact on revenue.
According to Forrester Research, poor data quality costs businesses an average of 10-25% of their revenue.
Your marketing team may be struggling with:
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Inconsistent or unreliable marketing data across platforms
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Inability to clearly attribute revenue to marketing efforts
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Confusing or limited marketing dashboards and reports
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Data silos preventing unified customer visibility
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Lack of trusted metrics to guide marketing decisions
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Difficulty proving marketing's contribution to the bottom line
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Time-consuming manual data compilation and reporting processes
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Incomplete customer journey visibility
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Incompatible data formats across marketing platforms
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Uncertainty about which metrics really matter for your business
The Problem: The Marketing Data Mess
The Marketing Data Mess
Most marketing organizations collect vast amounts of data but struggle to transform it into meaningful insights.
According to HubSpot, 67% of marketers say improving data quality is their biggest analytics challenge, while Gartner reports that 60% of CMOs will slash their marketing analytics efforts due to failed promised value.
The gap between data collection and meaningful insights isn't just frustrating—it's costing your business real money through missed opportunities, wasted marketing spend, and inability to demonstrate marketing 's true value.
The Solution: Structured Marketing Data Management and Analytics
Structured Marketing Data Management and Analytics
I transform chaotic marketing data into structured, actionable insights that drive better decision making and prove marketing's impact on revenue.
My approach combines data cleansing, dashboard development, and attribution modeling to create clarity from confusion.
My clients typically reduce reporting time by 75% while gaining unprecedented clarity into which marketing activities truly drive results.
Ready to Transform Your Marketing Automation System?
Let's start with a free, no-obligation 30-minute HubSpot consultation. I'll listen to your marketing automation challenges, share initial insights, and help determine if we're a good fit to work together.
