Disconnected data sources hurt more than just reporting—they waste money. According to Forrester's Data Management Survey, data silos waste 21% of marketing budgets due to redundant efforts and inefficient workflows.
Inconsistent Reporting – Teams present conflicting numbers from different sources.
Duplicate Systems – Multiple tools store the same information in different formats.
Communication Gaps – Teams can’t access or understand each other’s data.
Manual Data Transfers – Exporting and importing files across platforms is the norm.
Conflicting Metrics – KPIs vary across departments, making unified tracking impossible.
McKinsey's Digital Transformation Study reveals that integrated data systems improve decision-making speed by 35%.
Map Data Flows – Understand where your data comes from and where it goes.
Standardize Definitions – Agree on what each metric means across all teams.
Implement Integrations – Connect tools and platforms to enable seamless data sharing.
Create Shared Metrics – Align KPIs so everyone is working toward the same goals.
Establish Ownership – Assign leaders responsible for data quality and governance.
HubSpot's Marketing Operations Report finds that unified data systems reduce reporting time by 62%. Gartner's Marketing Technology Research also shows that integrated systems improve campaign performance by 47%.
Adobe's Digital Marketing Survey confirms that companies with connected data achieve 53% better ROI.
Breaking down data silos isn’t just about tech—it’s about strategy, alignment, and communication. When your systems talk to each other, your team works smarter and faster.
Schedule a consultation: https://meetings.hubspot.com/dataopsgroup/gtclient