For PE operating partners: This book is designed for the marketing and revenue leaders inside your portfolio companies. It complements the operational systems we build by giving your portco teams a practical framework for leveraging the data infrastructure.
The CMO's Data Playbook
Transform Data Into Revenue
Sixty days to harness your marketing data's origins, journey, and destiny for C-suite impact. A practical guide for marketing executives who want to turn their data into strategic business value.
50+
Portfolio Companies
15+
Years Experience
100%
Portco Team Adoption
100
Day Framework
What You'll Discover
Data Organization Framework
Learn how to identify and organize the most valuable data in your marketing ecosystem for maximum impact.
Executive Communication
Master techniques to communicate data insights effectively to C-suite executives and stakeholders.
Revenue Acceleration
Develop strategies that transform marketing data into tangible business revenue and growth.
About the Author
Geoff Tucker
Founder, DataOps Group
Geoff Tucker has spent 15 years at the intersection of CRM technology and business operations — first leading revenue operations inside high-growth companies, then as the specialist PE operating partners call when their portfolio companies' systems need fixing.
15+
Years Experience
50+
Companies Helped
HubSpot
Super Admin
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