PE-Backed Manufacturing / Premium Products

Home Improvement Manufacturer: Complete Digital Transformation

Complete digital transformation including HubSpot form integration across all touchpoints, automated territory mapping, modern lead workflows, and an integrated digital catalog with lead registration.

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Industry

PE-Backed Manufacturing / Premium Products

Revenue

$100M+ Multi-State Operations

Timeline

Ongoing Partnership (2022-Present)

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Key Metrics

100%

Digital Transformation

100%

Form Integration

95%

Process Automation

80%

Efficiency Gain

The Challenge

  • Website forms not connected to HubSpot system
  • Hundreds of leads assigned to departed employees
  • Manual territory assignment causing delays
  • Outdated landing pages and notification systems
  • Offline catalog system preventing lead capture

Our Solution

  • Complete HubSpot form integration across all touchpoints
  • Automated territory mapping based on ZIP codes
  • Modern lead assignment and notification workflows
  • Updated landing pages with proper lead tracking
  • Integrated digital catalog with lead registration

Results Timeline

Month 1-3: Emergency Fixes

Critical issues resolved

Month 4-7: System Overhaul

100% assignment accuracy

Month 8-12: Marketing Automation

90% campaign efficiency

Month 13-15: Digital Catalog

Complete transformation

2023-Present: Ongoing Optimization

Continuous improvement

Related Resources

Service: DataOps Implementation →Service: HubSpot Training & Implementation →Guide: Post-Acquisition Technology Integration →Guide: PE Implementation Roadmap →

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