DataOps Group's Insights and Case Studies

Navigating the First 90 Days as a Revenue Operations Leader

The Customer Churn Blindspot 83% of Companies Miss

The Data Truth Gap: Why Most Marketing Teams Aren't Truly Data-Driven

The 10/80/10 Rule: Why Your Marketing Attribution Model Is Wrong

The "Ideal Customer Profile" Myth That's Killing Your Growth

Your Sales Team Isn't Ignoring Marketing Leads (They Just Don't Trust Them)

The Silent Sales and Marketing Divide That's Costing You Untold Amounts

Audio and Visual Equipment Wholesaler: a Case Study in Data-Driven Transformation

Multi-National Line Specialty Insurance Provider

The $1M Customer Segmentation Mistake Nearly Every B2B Company Makes

Marketing Leaders at Risk: The Hidden Data Quality Crisis

Breaking Down Data Silos: A Practical Approach

The Forgotten Art of Campaign Documentation

Why Your Data Enrichment Strategy Isn't Working

Stop Pretending All Leads Are Equal: The Case for Lead Tiers

Demystifying UTM Parameters: A Practical Guide

Stop Buying Contact Lists: Here's Why It Always Fails

The True Cost of Bad Data: Beyond the 1-10-100 Rule

The Psychology of Data Governance: Why Teams Resist Change

Marketing Operations Isn't IT: Defining Clear Boundaries

Lead Scoring Pitfalls to Avoid

Create a Pro-Level HubSpot Lead Score Model

SaaS Healthcare Achieves Remarkable Insights

Upscale Home Improvement Goods Manufacturer

What does a HubSpot consultant cost

Hiring and Working with a HubSpot Consultant

What HubSpot does for marketing